New Page 1
Welcome to a CATALOG AGE Special Report: The Catalog Landscape. Inspired by the Catalog Power Forum held at the Annual Catalog Conference in June, this four-part series includes video and transcripts from the forum, related research from Catalog Age's Benchmark Reports, and links about the topics discussed by the forum participants.
Co-hosted by CATALOG AGE editorial director Sherry Chiger and W.A. Dean &
Associates' Bill Dean for the Direct Marketing Association, the Catalog
Power Forum featured frank talk about the challenges facing
catalogers. The panelists were George Ittner, CEO of Newport News; Lee
Lorenzen, CEO of Catalog City/Altura International; Michael Sherman,
president of Fingerhut Cos.; Jules Silbert, executive vice president of Brylane;
and Fred Young, CEO of Black Box Corp.
We hope you find the Special Report both enjoyable and edifying. If you
have any questions or comments, feel free to drop a line!
Sherry Chiger
Editorial director, CATALOG AGE/I.MERCHANT
